Relevant Courses

MAR3391 Professional Selling

Focuses

Understanding the art of negotiating
Researching appropriate leads
Various persuasive sales tactics
Pitch preparation
Sales Etiquette

Coursework Example

Sales role-play exercise in which students research and create a curated sales pitch for Sherwin-Williams Paint to a Florida University Administrator based of limited lead information.

MAR4418 Strategic Sales Force Management

Focuses

Types of sales markets
Management strategies
Sales force plans depending on product/service type
Strategic sales tactics in face of changing market conditions
Market Simulations

Coursework Example

A presentation describing the results of managerial decisions applied to a sales force in a new competitive market over the span of 6 quarters. The analysis of choices concerning employee turnover, net revenue, workload, and the batting average impact on the market.

Coursework Example

Study of Uniqlo's company culture, target audience, ideal product position versus reality, market analysis of company statistics, and current customers' view of products. Through primary research of consumer surveys and interviews, we presented solutions to Uniqlo for improving satisfaction.

Focuses

Humans' reaction to the stimuli of advertisements
Cognitive process of adopting concepts to long-term vs. short-term memory
Ideal atmospherics appropriate to the product/service
Memorable logo elements
Application of consumer behavior audits

MAR3503 Consumer Behavior

Focuses

Excel literacy
Dissecting and interpreting market data
Developing visuals emphasizing key data takeaways
Application to product marketing

MAR3615 Market Analysis

Coursework Example

Given past data of Airbnb in New York and using the Tableau program, students created data visuals, found trends, and emphasized what led to higher profits amongst users.