Relevant Courses
MAR3391 Professional Selling
Focuses
Understanding the art of negotiating
Researching appropriate leads
Various persuasive sales tactics
Pitch preparation
Sales Etiquette
Presentation of Sales Techniques
Coursework Example
Sales role-play exercise in which students research and create a curated sales pitch for Sherwin-Williams Paint to a Florida University Administrator based on limited lead information
Goal of getting a promise of a 2nd meeting with other UCF faculty
MAR4418 Strategic Sales Force Management
Focuses
Types of sales markets
Management strategies
Sales force plans depending on product/service type
Strategic sales tactics in the face of changing market conditions
Market simulations
Leadership development
Coursework Example
A presentation describing the results of managerial decisions applied to a sales force in a new competitive market over the span of 6 quarters. The analysis of choices concerning employee turnover, net revenue, workload, and the batting average impact on the market.
Coursework Example
Study of Uniqlo's company culture, target audience, ideal product position versus reality, market analysis of company statistics, and current customers' view of products. Through primary research of consumer surveys and interviews, we presented solutions to Uniqlo for improving satisfaction.
Focuses
Humans' reaction to the stimuli of advertisements
Cognitive process of adopting concepts to long-term vs. short-term memory
Ideal atmospherics appropriate to the product/service
Memorable logo elements
Application of consumer behavior audits
Marketing elements
MAR3503 Consumer Behavior
Focuses
Excel literacy
Dissecting and interpreting market data
Developing visuals emphasizing key data takeaways
Application to product marketing
Tableau sales data analysis program
Data collection methods
MAR3615 Market Analysis
Coursework Example
Given past data of Airbnb in New York and using the Tableau program, students created data visuals, found trends, and emphasized what led to higher profits amongst users.
Informative Essay on the Sentinelese
Overview of Observations, Interviews, and Academic Studies
Insight from professionals in the Archaeology field
Conduction of ethical primary research of 100+ responses
Data interpretation of participate's response